LadyC: lingerie with a story stitched into every thread.
For over fifty years, we've poured passion, experience, and a trained eye into one simple mission: selecting the finest Made in Italy lingerie for those who value quality, comfort, and authentic beauty.
We observe and choose. And we do it with care, every single day, relying only on brands that share our values: reliability, ethics, and attention to detail.
We’ve learned everything on the ground, listening to thousands of customers and discovering that underneath it all, people are looking for more than just underwear — they want to feel good, free, and truly at ease.
Today, just like back then, we remain true to this vision.
LadyC is this: a family story, a lovingly curated selection, and a simple promise — we only offer what we’d choose for ourselves.